Buenas PH joins top Filipino creators to promote safe, responsible, and licensed iGaming across the Philippines.
Buenas PH, a licensed e-casino operator under HHR Philippines Inc. (HHRPI), is taking a bold step to redefine creator responsibility and viewer safety in the region’s iGaming industry. The company partners with some of the country’s biggest and most influential content creators to combat unregulated and scam platforms that prey on unsuspecting audiences. With the help of the nation’s leading gaming and streaming figures, Buenas PH is looking to promote a more transparent and digitally responsible Philippine iGaming economy.
Top creators join forces with Buenas PH for a safer iGaming community
The initiative brings together leading figures in the gaming and streaming communities, including Jayson Jay "Boss Toyo" Luzadas, Edgar "ChooxTV" Dumali, John "Hypebits" Ferrer, and celebrity Mark Herras. Combined, these creators boast a social media reach exceeding 150 million. Their influence gives them the platform to drive a culture of ethical and regulated iGaming across the country.
"This partnership with Buenas PH isn’t just about entertainment, but about ensuring that the influence held by our top creators is used to cultivate a healthy, secure, and transparent culture for every fan. Together, we are moving toward a safer, more responsible community," said Julius “Banoobs” Mariano, Founder of YGS Live.
The announcement coincided with the Grand Finals of the first-ever Battle of the Streamers at City of Dreams Manila. Buenas PH served as the presenting partner for this event. The event featured top creators competing for a PHP 11 million prize pool, combining high-stakes play with a commitment to integrity. Powered by Pragmatic Play and streamed through Loco Live, the competition demonstrated the company’s goal to provide high-quality, community-driven content. Additionally, this movement also actively discourages the promotion of unlicensed platforms.
Fighting unlicensed platforms
As the iGaming industry grows rapidly, the need for awareness and education becomes increasingly important. Online influencers are the ideal bridge. They can use their reach and credibility to guide players toward safe, responsible, and licensed platforms.
By aligning exclusively with a licensed operator like Buenas PH, these creators are helping Filipino gamers distinguish legal, regulated platforms from unlicensed ones. The move is aimed at narrowing opportunities for scam sites that often prey on unassuming players. This should direct consumers to legitimate online casinos or iGaming platforms.
"Influencers already exist in this space. Our goal is to move creators away from unlicensed platforms and into the regulated ecosystem," added Mariano.
Industry leaders have welcomed the initiative as a critical step toward restoring confidence in the iGaming sector.
"The industry lost trust last year," said Jev Mark Macam, President of 888 Luxury Legacy Corporation. "The path back is transparency, regulation, and visible safeguards."
Setting a new standard for Philippine iGaming
Atty. Anthony "Tony" Manguiat, President of HHR Philippines Inc., emphasized the importance of regulation in protecting players.
"Regulation is the solution to ‘rampant’ access. It means KYC, age checks, and safeguards. We don’t treat PAGCOR as a threat; we treat PAGCOR oversight as consumer protection. Gaming is entertainment, amusement, and recreation; that’s the framework regulation is meant to protect."
Boss Toyo, one of Buenas PH’s most prominent ambassadors, highlighted the importance of educating the community.
"Content creation is already here. So it’s better to teach people what’s illegal versus legal and how to play responsibly," he said.
Beyond digital advocacy, the partnership extends into community engagement through Buenas Cares. This is the brand's arm in the country. Boss Toyo leads initiatives that bring audiences directly into outreach activities, reinforcing Buenas PH’s commitment to social responsibility.
As the Philippine iGaming industry continues to mature, the collaboration between Buenas PH and top creators is poised to serve as a catalyst for a safer, more credible digital gaming ecosystem. Together, they are setting a new gold standard for responsible, creator-focused entertainment in the Philippines.
