It’s Casimba’s first foray into sports betting.
Casimba Gaming has launched 247Bet, a new sportsbook brand that will offer a multi-channel betting experience to players. It's Casimba’s first foray into sports betting, after operating over 20 casino brands with over 6,000 titles from 75 operators.
247Bet will initially operate under White Hat Gaming’s license and target the U.K. audience. Casimba Gaming plans to expand its new sportsbook brand to the wider European market under its MGA license in the future.
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Casimba Gaming’s 247Bet uses Smartico’s CRM technology
To enhance customer engagement, Casimba Gaming will integrate Smartico’s CRM and gamification features in 247Bet. It’s being powered by Altenar, one of the most renowned sportsbook solutions companies in igaming. Additionally, the company is working with NetRefer to create a top-notch affiliate programme.
According to Casimba Gaming, 247Bet offers a robust user experience, giving players a quick and efficient way to find sports, markets, and other events of interest. The company is currently hiring for a Sportsbook product manager to oversee its content strategy and future roadmap.
Casimba Gaming’s chief product officer, Jon Liska, had the following to say at the launch of 247Bet: “Building on the success of our leading casino offering, we’re expanding into sports betting to give our customers the ultimate choice in gaming entertainment. 247Bet will offer a seamless customer journey with modern user experiences, giving customers the ability to find the sports, markets, and content they want faster than ever.”
Dersim Sylwan, CEO of Casimba Gaming, called 247Bet’s launch “a natural next step” in the company’s evolution. Furthermore, he added that, “This bold move is part of our vision to create a hero brand with global appeal; delivering a world-class, multi-channel experience that excites players everywhere.”
Casimba Gaming continues to grow as a leading B2B and B2C igaming solutions company. In 2024, it launched an online games website called Igni Games in Finland. In 2023, it integrated its games portfolio with BGaming and Swintt.
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