Dairy MAX is working to inspire kids to drink milk with a brand new Fortnite Creative map that just released in the game today.
As a kid, seeing the "Got Milk?" signs everywhere became a huge staple for my childhood. However, it would seem that over the years, the idea of drinking milk has been lost. With so many benefits to milk, it is a shame fewer and fewer people are drinking it. Well, the popular organization, Dairy MAX, is looking to help get the notion of drinking milk back on the map. And yes, they are doing that with a brand new Fortnite UEFN island.
Dairy MAX releases Fortnite map aimed at inspiring people to drink milk
We all know that Fortnite UEFN has become an inspiration for many different companies, as its potential is uncapped. From Nascar to Ally Bank, Fortnite UEFN has been utilized by so many different brands. Well, Dairy MAX, an organization that represents more than 700 dairy farmers, has just released its very own Fortnite map: Diner Tycoon.
Tycoon games have been making a massive comeback lately, especially in the world of Fortnite Creative. Diner Tycoon allows players to build their very own diner, while upgrading the kitchen and hiring additional workers and more.
The game is immersive and well put together. Dairy MAX hired out Zoned to create the map, and they did a splendid job doing so.
Related articles
Why is this a big move for the milk industry?
Promoting drinking milk not only promotes a healthy lifestyle, but it also helps the thousands of dairy farm workers in the US.
“Today’s generation is shaping food culture in real-time, and they’re doing it online,” said Jennie McDowell, Chief Strategy Officer at Dairy MAX. “Gaming isn’t just a hobby for Gen Z, it’s where they connect, share ideas and influence each other. With Diner Tycoon, we saw a strategic opportunity to make milk cool again by meeting them in a space they already love. We’re turning nutrition into something interactive and relevant to their world because real milk still matters.”
With the goal of helping Gen Z understand the benefits of drinking milk, Dairy MAX's Fortnite campaign has not gone unnoticed.
To play Diner Tycoon, enter the code below into Fortnite Creative:
- 9763-5334-4753
Stay tuned to esports.gg for more Fortnite and esports news.
