Movistar KOI draws 18,000 fans to record-breaking LEC Roadtrip

Esports and entertainment company OverActive Media, which operates as Movistar KOI in the League of Legends EMEA Championship (LEC) circuit, has revealed the record-breaking results from the first-ever LEC Roadtrip event.

LEC Roadtrip was hosted by Movistar KOI and happened between April 26 and April 27. According to OverActive Media, it drew in about 18,000 attendees, which turned it into a major milestone for regional live esports events.

The event brought top League of Legends teams and talent such as Ibai to the Madrid Arena. Fans attended to watch Movistar KOI, G2 Esports, GIANTX, and Fnatic compete throughout the weekend. Matchups included G2 vs GIANTX and KOI vs Fnatic on Saturday plus G2 vs Fnatic and KOI vs GIANTX on Sunday.

According to the announcement, LEC Roadtrip also attracted 348,000 peak concurrent viewers. Three matchups ranked among the Spring Split's top five most-watched ones.

"This weekend in Madrid was a defining moment for OverActive Media and Movistar KOI,” Adam Adamou, the CEO of OverActive Media, said. “The passion from our fans in the arena and around the world reaffirms our commitment to delivering world-class esports experiences. We are not just participating in the future of esports; we are helping to shape it.”

Alongside LEC Roadtrip, Movistar KOI also launched Fénix Club Gaming, which is a subscription platform offering fans merchandise discounts, early ticket access, giveaways, and community channels. This launch marked OverActive Media's first subscription-based and direct-to-consumer platform. 

According to the official announcement, membership costs €30 a year for a digital card or €40 for a limited-edition founders card. The latter option sold out in under 24 hours, and the company is now considering expanding the offer.

“The launch of Fénix Club is an important milestone for us,” Adamou said. “It gives our fans a way to connect directly with the organization and support it in a meaningful way. It also establishes a new, recurring revenue stream that strengthens our business model and helps power our long-term growth.”

That's all for now. Stick around on esports.gg for more news and updates.