Kaitlyn “Amouranth” Siragusa is Twitch’s #1 English-speaking woman streamer, but how did she rise to fame and who is she? Find out inside.
It is undisputable that Amouranth is one of the biggest streamers on Twitch. The American cosplayer has become an incredibly influential figure. She drives new trends such as the "Hot Tub Meta" while also being a very divisive personality. If you watch Twitch, you will have heard of Amouranth.
We're here to explain more about how she rose to fame. We'll also answer frequently asked questions about the social media influencer.
Who is Amouranth?
27-year old Kaitlyn Michelle Siragusa, better known as Amouranth is currently Twitch's most successful English female streamer. The cosplayer rose to fame as an ASMR streamer and cosplayer, but has recently found success as a model and social media influencer. In Q3 of 2021 she was the most watched English female streamer on Twitch.
How popular is Amouranth?
From July to September 2021, Amouranth was the most watched female creator streaming in English. During the three month period she was on air for 1,011 hours, that's an average of 12 hours a day. She was watched for over 12 million hours.
How much money does Amouranth make?
During the recent Twitch data breach, the gross payouts for the highest-paid creators on Twitch was made public. The document shared streamer earnings from August 2019 to October 2021. According to the document Amouranth was the 48th highest earning streamer, taking home $1,363,346 during that period.
What did Amouranth do before streaming?
Prior to being a streamer, Amouranth was a self-taught costumer, and ended up working in the costume department for Houston Grand Opera and Houston Ballet, Through her work in the costume department she learned how to better work in a variety of materials.
In 2015, Amouranth launched her own business A Charmed Affair. Her business which still exists today, is a character company for children's entertainment. A Charmed Affair lets children meet iconic characters such as Cinderella, Alice in Wonderland and Rapunzel.
"I started it up in 2015 to really help kids all around my city meet their favourite characters and help put a smile on their face," said the Twitch streamer back in 2018. "When I was young my parents never had the money to take me to Disneyland to meet my favourite characters. I was obsessed with stories and fantasies from a very young age, and I love seeing that come true in the eyes of children all around."
How did Amouranth get famous?
2016 - Humble beginnings in Overwatch and Pokemon
While Amouranth is now known for ASMR and the "hot tub streaming", that wasn't always the case. In the beginning when she started out in 2016 - after being invited to stream by Twitch themselves - Amouranth created content around Overwatch and Pokemon.
An aspiring cosplayer, Amouranth frequently streamed in costume such as Misty/Kasumi, Rey Skywalker, Lara Croft and Tracer. In August 2016 Amouranth launched a Patreon, supporting her passion for cosplaying while also enabling more trips to conventions.
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2017 - Amouranth turns to IRL Vlogs, YouTube skits and trolling
In 2017, Amouranth moved away from gaming content to experiment with IRL vlogs, YouTube skits and Just Chatting streams. The content ranged from vlogs of cosplaying as Tracer at PAX SOUTH and trolling Tinder dates to reading Mean Tweets/comments about her photos from social media.
While not all of her skits for YouTube were successful, it was clearly a transitional year for herself and her brand. Amouranth uploaded several videos of her dressed in cosplay attempting to cause mischief, but one video in particular took off.
In May 2017, Amouranth uploaded "Wendy's Trolls McDonald's and Burger King". The video involved her doing a troll review video of the food at McDonalds and Burger King dressed as the face of American burger chain Wendy's.
The Wendy video went viral and today has 1.4 million views, making it her 7th most viewed video of all time. It was around the same time that Amouranth's Twitch stream began to see an even bigger surge in viewership. Between January and December 2017, her average viewership increased dramatically from 100 viewers to over 1,000.
Over the course of 2017 the streamer also experimented with the more "suggestive" content for which she is now well known for. At the time she used her Patreon as a space to share more risqué photos of her character cosplays with her Patreon supporters. Additionally in the latter stages of 2017 Amouranth began streaming and creating ASMR content, content which is now primarily known for.
2018 and beyond - ASMR, Hot Tub Meta and more
Throughout 2018, Amouranth continued with ASMR streams and content, creating a ASMR-only YouTube Channel. She also began to document her workout routines through a new fitness Instagram page. This has since become her modelling page.
Over the next few years, Amouranth gradually transitioned to model-focused work. As time progressed the content she produced, particularly on her YouTube, became increasingly focused around beauty and health. Now, in 2021, Amouranth's YouTube primarily reviews clothing brands and accessories.
Trend setter
Meanwhile, Amouranth's Twitch has been a driving force in many popular trends, such as ASMR Mic licking and the more recent "Hot Tub Meta".
The Hot Tub Meta was a popular trend in the first half of 2021 where streamers would broadcast from a hot tub or blow-up pool. Amouranth remains one of the biggest streamers involved in the trend, along with IndieFoxx and Leynainu.
It's fair to say that streamer's content now is a far cry from the Overwatch gameplay videos she made five years ago. In fact, Amouranth's YouTube and Twitch content is now primarily focused around driving viewers to her Patreon and Only Fans. On these two platforms she offers what she calls "risque fun adult content".
During the pandemic Amouranth has risen to be the most popular female English streamer on Twitch. But not without controversy. She has been banned multiple times for breaking Twitch's Terms of Service in regards to sexually suggestive content.
Why was Amouranth banned?
Amouranth has been banned on Twitch at least five times for a variety of reasons, some of which were made public.
In August 2017, she received a suspension for "sexual gesturing". According to Amouranth in a YouTube video the suspension was caused by an incident on stream. She said she was harmlessly trying to illustrate to a viewer during a Q&A that she had not breast implants.
In November 2017 she received another suspension for 7 days this time for breaking terms of service. At the time the Twitch streamer said she was considering swapping to YouTube to "find a better fit for my content".
Amouranth has also been banned from Twitch for suggestively licking a ASMR microphone during a rather bizarre stream in June 2021. In October 2021 she not only received a 3-day ban on her Twitch channel, but also received bans on her Instagram and TikTok. Regardless of multiple bans, the social media influencer continues to stream on Twitch to thousands of viewers daily.
