Oddin.gg, the esports betting tech company with a name that sounds like it was chosen by a Norse god-turned-gamer, just made a fitting power move: They’ve locked in partnerships with ESPN BET in the U.S. and theScore Bet in Canada.
No biggie, just two of the biggest names in North American sports betting.
These deals were pulled off with the help of PENN Entertainment, which seems to be on a mission to merge media, betting, and esports into one beautifully chaotic digital cocktail. The result? Oddin.gg is now the brain behind the esports betting offerings for both platforms.
For those keeping score, Oddin.gg isn’t just dipping its toes into North America, they’re engaging in a full on cannonball. They’ve already scooped up licenses in Arizona, New Jersey, Colorado, West Virginia, Ohio, and Ontario. Needless to say, they mean business.
So, what does Oddin.gg actually do?
Glad you asked. They’re basically the esports bookie’s secret weapon. Risk management? Check. Real-time data? Check. Engagement tools that make esports betting feel less like a spreadsheet and more like a live match? Big check.
In short, they give sportsbooks everything they need to run a slick, seamless esports betting operation, minus the unnecessary fluff.
Why these partnerships matter
It’s not every day you partner with ESPN, the worldwide leader in everything sports related, and theScore, Canada’s favorite sports app turned betting powerhouse. ESPN BET is focused on the U.S. market (obviously), and theScore Bet dominates in Ontario, even teaming up with major Canadian sports events.
Both brands fall under the PENN Entertainment umbrella, which is quietly turning into a betting-media hybrid that’s hard to ignore. With Oddin.gg in the mix, PENN’s platforms just got a serious esports upgrade.
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Odin’s rapid partnership expansion
This isn’t Oddin.gg’s first rodeo. Over the past year, they’ve been on a partnership spree: deals with Coolbet, StarLadder, Fissure, and Exort (for exclusive CS2 data, no less). They're not just collecting logos; they're building a data empire.
Their tech stack is no joke either: they mix-in machine learning, real-time infrastructure, and all the data science buzzwords you’d expect from a company trying to be the Tesla of esports betting.
The bottom line
Oddin.gg isn’t just riding the esports wave; they’re helping shape it.
With names like Stake, Betsson, and Betway already on their client list, and now ESPN BET and theScore Bet joining the squad, they’re cementing themselves as the go-to for regulated esports betting solutions.
Esports betting is growing fast, and Oddin.gg is clearly betting on itself. So far? Looks like a pretty smart play.
