Team BDS has announced a rebrand alongside a new CEO and upcoming initiatives focused on supporting underprivileged communities.
Team BDS will rebrand in the coming months, marking a new chapter for the Swiss organization. As part of this transformation, the team has appointed a new CEO to succeed Alexandre Lopez and renewed its strategic focus on its social mission.
Team BDS welcomes a new CEO
Team BDS has announced Alexandre Lopez as its new CEO, a post on X revealed. Lopez has been closely involved with the organization since 2020, initially joining as a strategy lead before advancing to the director and board member roles. The new CEO has a bachelor's in sport business and had previously worked for Valencia CF Esports and Team Vitality.
Now at the helm, he will bring "strategic vision and valuable operational expertise" to guide the organization's ongoing transformation. In the official press release, Lopez expressed his pride in contributing to this new chapter for Team BDS, describing it as a pivotal evolution "both in sport and society."
"Gaming has an unique power to bring people together, to inspire dreams, to educate, and to create bonds. We want to harness that power to serve those who need it most."
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Rebranding and plans
Team BDS is currently undergoing a major rebranding, set to be unveiled in the coming months. According to the organization, the new identity will “better align with its current spirit and future ambitions,” with several elements teased in the official press release. As for the details about the rebranding, they have not revealed any hints.
A key focus of the rebrand is strengthening Team BDS’ social mission through gaming. To support this effort, the organization is launching a nonprofit initiative aimed at promoting video games and supporting underprivileged communities. Team BDS has not yet disclosed further details about the project.
The Esports World Cup Foundation (EWCF) recently selected Team BDS as a Club Partner. By winning both the Rainbow Six Siege and Rocket League tournaments, the team secured third place in the Club Championship rankings. As a Club Partner, Team BDS will collaborate with industry leaders and take part in exclusive campaigns and events.
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