Who says luxury can’t level up in the gaming world? Discover all the details of the latest collaboration between Balenciaga and PUBG.
For the first time, Balenciaga is entering the gaming world through a collaboration with PUBG Mobile and PUBG: Battlegrounds. This partnership brings together the global luxury fashion house and the two games, marking a major milestone in the convergence of gaming, design, and culture.
Balenciaga x PUBG
Until Dec. 14, players can see how Balenciaga is redefining fashion by merging its bold, unique aesthetic with the battlegrounds of PUBG Mobile. The collaboration features exclusive in-game items, special rewards, and a themed World of Wonder map.
Players can unlock a range of exclusive Balenciaga pieces that blend couture craftsmanship with ready-to-wear street style, all while keeping PUBG Mobile’s signature edge.
The Balenciaga x PUBG looks were created in partnership with Balenciaga, including the standout Couture Armor outfit. Inspired by Balenciaga’s 3D-printed armor showcased at their 52nd Couture show in Paris, this ensemble pays tribute to the sculptural masterpiece. It blends traditional craftsmanship with futuristic innovation.
In addition, other looks include the Winter 25 Corseted Hoodie, Winter 25 Pink Puffer, and Winter 25 Standard. These pieces all reinterpret Balenciaga’s Winter 2025 ready-to-wear collection, offering a fresh take on the designer’s seasonal style.
In-game exclusive items
Moreover, players in PUBG Mobile can also unlock exclusive in-game items. These include the Invisible Rectangle Sunglasses, Faux Fur Helmet, and Balenciaga Backpack, each of which is available in three upgradeable levels. In addition, players can access other items such as the Balenciaga Parachute, Balenciaga Crest Avatar, Balenciaga Chain Avatar Frame, and Balenciaga Graffiti. Furthermore, three Space Gifts, Dripley, B-Flame, and BB Paris, will add a glittering touch to the battlegrounds.
Balenciaga x PUBG: The real world merchandise
The BALENCIAGA x PUBG collaboration also extends into the real world with a co-branded merchandise capsule collection. It features T-shirts, caps, and keychain accessories. The collection is available starting on Nov. 14. It will be available at select Balenciaga flagship stores and online at Balenciaga in Australia, Saudi Arabia, Singapore, South Korea, Thailand, the United Arab Emirates, and the United States.
The partnership will also take center stage at the inaugural PUBG UNITED 2025. The PUBG Global Championship (PGC) and PUBG MOBILE Global Championship (PMGC) unite for the first time on a single global stage. This collaboration signals a new era for esports.
To commemorate this milestone, the winning team will receive an exclusive co-branded Balenciaga bomber jacket. It was crafted as a symbol of excellence and prestige in competitive gaming.
Through this collaboration, a range of Balenciaga-inspired in-game items and content will be rolled out in stages. The goal is to blend the brand’s distinctive design aesthetic with PUBG’s iconic identity. As for the Balenciaga update for PUBG: Battlegrounds, more details will be revealed later.
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